Title & Meta Description Length Comparator
Write two to four versions of a title or a description and see them side by side. Each is counted four ways, and compared with the length people usually aim for, about 60 characters for a title and 160 for a description.
Over the reference
1 of 2
| Text | Characters | UTF-16 units | Code points | Words | Against 60 |
|---|---|---|---|---|---|
| 1 | 67 | 67 | 67 | 10 | 7 characters over |
| 2 | 46 | 46 | 46 | 6 | 14 characters under |
The reference is a rule of thumb, not a promise: search engines cut a title or a description by its width in pixels and may rewrite it. “Characters” counts what you see (an emoji or a letter with its accent is one). Spaces at the ends are ignored and a run of spaces counts once.
How it works
- Choose whether you are measuring titles or meta descriptions.
- Type or paste two to four versions, one in each box (use “Add a text” for more).
- Read the table: characters, UTF-16 units, code points, words, and the gap to the reference.
- Copy the summary to share the comparison.
What people use it for
Rewriting a page title
Try three wordings of a title and keep the one that says the most in the fewest characters.
Meta descriptions
Check four candidate descriptions against the 160 character rule of thumb before you publish.
Emoji and accents
See why a text with emoji or accents has different counts depending on how you count it.
Questions
- What do the four counts mean?
- Characters are what you see: an emoji or a letter with its accent counts once (these are the graphemes). Code points are the Unicode values behind them, so an accent written as two parts counts twice. UTF-16 units are what JavaScript calls length: an emoji is usually two. Words are groups of letters or digits between spaces; text without spaces, such as Chinese, counts as one word per group.
- Will Google show my title or description at that length?
- No promise is made. 60 and 160 characters are common rules of thumb, not limits set by a search engine. Search engines cut by the width of the text in pixels, a wide letter takes more room than a narrow one, and they may rewrite the title or the description they show. Treat the gap as a hint, not as a guarantee.
- How is the gap to the reference computed?
- It is the number of characters (the first count) minus the reference: 61 characters against 60 reads “1 character over”, 59 reads “1 character under”. Spaces at the ends are ignored and a run of spaces counts as one.
- Is there a limit on the text?
- Each box accepts up to 5,000 characters; a longer paste is cut at that length. Nothing you type is sent anywhere.